1. CRM Alignment

• Portal audit and deal stage unification for consistent sales tracking.
• Segmented contacts to enable targeted marketing and sales outreach.

2. Website Redesign

• Added conversion-focused CTAs and smart lead capture forms.
• Improved SEO to drive organic inbound traffic.

3. Inbound Funnel Development

• Launched targeted paid ad campaigns to increase estimate requests.
• Produced SEO content supporting lead generation and brand awareness.

4. Sales Automation

• Implemented task automation and SLA reminders to reduce follow-up times under 12 hours.
• Streamlined sales workflows for faster deal closures.

5. Performance Tracking & Reporting

• Created unified sales and marketing dashboards for real-time pipeline visibility and ROI optimization.

The Results: Rapid Revenue & Lead Growth in 3 Months

• 75% Revenue Growth QoQ: $180,000 in new signed contracts.
• 125% Increase in Inbound Estimate Requests.
• Conversion Rate Lifted: From 3% to 8% on key landing pages.
• 6× Return on Ad Spend: Highly efficient paid campaigns.
• Follow-up Time Reduced: Under 12 hours, accelerating sales cycles.
• Unified Dashboards: Improved team collaboration and data-driven decision making.

Key Takeaways

• CRM and sales-marketing alignment unlock predictable growth.
• Website optimization and targeted ads increase qualified lead volume.
• Automation slashes follow-up delays, boosting conversions and revenue.
• Performance dashboards empower teams to focus on high-impact activities.

Conclusion

By partnering with Epic RevOps, Earth Tones AZ transformed its fragmented sales and marketing into a streamlined, scalable growth engine — driving significant revenue uplift and operational efficiency.

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